Welcome to Beyond

Welcome to Beyond – Mercedes-Benz Maybach, project cover
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Welcome to Beyond

2026

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MERCEDES-BENZ MAYBACH

The new Mercedes-Maybach S-Class is a sanctuary of calm, comfort and extraordinary craftsmanship. Every element – from exquisite materials and hand-finished details to seamlessly integrated technology – delivers an experience of unparalleled sophistication.

BACKGROUND

Mercedes-Maybach needed a global repositioning that would build desire for both its concept and production cars.

IDEA

Welcome to Beyond: Maybach as its own cosmos. The Maybach door becomes a portal, and stepping inside opens up uncharted worlds.

EXECUTION

Film, social and (D)OOH blending CGI with real set pieces, two protagonists and a soulful voice-over, set in a surreal landscape where the car appears as a calm, monolithic sanctuary.

AGENCY
antoni_garage
team x

PRODUCTION
Spellwork
Recom

CREATIVE DIRECTION
José Filipe Gomes
Pedro Lourenço

CRAFT DIRECTION
Sandra Uthmöller

ART DIRECTION
Boreum Kim
Christoph Laurisch
Gustav Heinsen

COPYWRITING
Harvey Wilks

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©2026 CHRISTOPH LAURISCH — All Rights REserved

©2026 CHRISTOPH LAURISCH — All Rights REserved

©2026 CHRISTOPH LAURISCH —
All Rights REserved