Welcome to Beyond
















Welcome to Beyond
2026
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MERCEDES-BENZ MAYBACH
The new Mercedes-Maybach S-Class is a sanctuary of calm, comfort and extraordinary craftsmanship. Every element – from exquisite materials and hand-finished details to seamlessly integrated technology – delivers an experience of unparalleled sophistication.
BACKGROUND
Mercedes-Maybach needed a global repositioning that would build desire for both its concept and production cars.
IDEA
Welcome to Beyond: Maybach as its own cosmos. The Maybach door becomes a portal, and stepping inside opens up uncharted worlds.
EXECUTION
Film, social and (D)OOH blending CGI with real set pieces, two protagonists and a soulful voice-over, set in a surreal landscape where the car appears as a calm, monolithic sanctuary.
AGENCY
antoni_garage
team x
PRODUCTION
Spellwork
Recom
CREATIVE DIRECTION
José Filipe Gomes
Pedro Lourenço
CRAFT DIRECTION
Sandra Uthmöller
ART DIRECTION
Boreum Kim
Christoph Laurisch
Gustav Heinsen
COPYWRITING
Harvey Wilks














