Superbold
Superbold
2015
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CHRISTOPH LAURISCH
Superbold – a book about heavy fonts. Thesis project.
Bold letters have their origin in the Industrial Revolution, when a growing demand for large and conspicuous type arose. They spread widely with the so-called wood types, which are almost extinct today. Only in the USA and Switzerland does a small handful of wood type heroes still dedicate themselves to the craft and keep this segment of type history alive – the Hamilton Wood Type & Printing Museum being the place to go to learn more.
Another key figure is Rob Roy Kelly, best known for his research into the history, design and manufacture of nineteenth-century wood type, and a highly respected design educator whose writings on teaching a creative discipline remain an immensely valuable body of work.
Available at mottodistribution.com
BACKGROUND
Bold letters were born in the Industrial Revolution, when a new demand for large, conspicuous type arose. Their great carriers, the wood types, are almost extinct today.
IDEA
Give heavy fonts the stage they were made for: a book that tells the history of bold type through bold type itself.
EXECUTION
A book in chapters from Heavy, Fat Face and Egyptian to Grotesque, Tuscan, 3-Dimensional, Ornamental, Black Letter, Reverse and Dingbats, with big, black letterforms across black and white spreads.
