Square Meter
Square Meter
2023
·
HORNBACH
As housing costs rise and living space shrinks, European DIY retailer HORNBACH wants to show that there is still room for big, original ideas even in the smallest of spaces. To this end, HORNBACH shows what's possible on just one square meter – with a film set in a house where tiny rooms become stages for unlimited creativity. From a vertical dining hall to a tiny table tennis room, we prove that every centimeter holds infinite potential.
BACKGROUND
As living costs rise and flats shrink, city dwellers feel there is no room left for big projects. HORNBACH risked losing touch with its fastest-growing audience.
IDEA
A house of tiny rooms, each just one square meter. A vertical dining hall, a table tennis room: every centimeter becomes a stage.
EXECUTION
A film cast with mime artists and dancers for precise control of every movement, plus a documentary and OOH.
AWARDS
CANNES LIONS
1× Grand Prix — Production Design
1× Gold — Direction
1× Gold — Achievement in Production
1× Silver — Cinematography
1× Shortlist — TV/Cinema Film
1× Shortlist — Online Film
D&AD
1× Yellow Pencil — Production Design
1× Wood Pencil — Installations
1× Wood Pencil — Cinema Commercials
1× Wood Pencil — Art Direction
ADC GERMANY
1× Grand Prix — Film & Sound
1× Gold — Integrated Campaign
2× Gold — OOH/Ambient Series
2× Gold — TV/Cinema Spot
1× Gold — Direction
1× Gold — Production Design
1× Gold — Outdoor Space
1× Silver — Online Film
1× Silver — Documentary
1× Silver — Cinematography
1× Silver — Editing
1× Silver — Casting
1× Silver — Installation
1× Silver — Event Promotion
1× Silver — Spatial Staging
1× Silver — Original Music
1× Silver — Sound Design
2× Bronze — Online Film
1× Bronze — Live Experience
1× Bronze — Corporate Film
1× Bronze — B2C Activation
1× Bronze — Spatial Intervention
1× Bronze — Script
1× Bronze — Audio Engineering
1× Merit — Branded Video
1× Merit — Integrated Campaign
1× Merit — TV/Cinema Spot
1× Merit — Spatial Media Design
ADC EUROPE
1× Gold — Spatial Design
THE ONE SHOW
1× Silver Pencil — Moving Image
CLIO
1× Gold — Production Design
SPIKES ASIA
1× Gold — Production Design
1× Silver — Direction
ALSO AWARDED
LIA
Cyclone
Spotlight
New York Festivals
PlakaDiva
Effie
AGENCY
HeimatTBWA
DIECTOR
Steve Rogers
PRODUCTION
Tony Petersen Film
CREATIVE DIRECTION
Guido Heffels
Luis Jaehner
Christofer Kümmerer
ART DIRECTION
Christoph Laurisch
Joaquin Aubele
COPYWRITING
Luis Jähner
John-Conrad Speer
